Wednesday 24 June 2015

Why foreign ambassador for Ayurveda when Indian can do magnificent road show for Yoga?

There are reports that the Kerala Government has taken a decision to appoint  Steffi Graf as the brand ambassador for its Ayurvedic Tourism promotions. The Government’s plan is to promote Ayurveda among foreign tourists as a route to sustain health and youthfulness along with improving the financial health of the State from the weakness created by the ban on liquor.

Whatever may be the case, my question is why Kerala Government has to go to a foreign country for an ambassador for promoting an Indian system of medicine. We have good ambassadors in India, like the one magnificent road show we have witnessed at Rajpath, New Delhi for promoting Yoga a few days ago.

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