There are reports that the Kerala Government has taken a decision
to appoint Steffi Graf as the brand
ambassador for its Ayurvedic Tourism promotions. The Government’s plan is to
promote Ayurveda among foreign tourists as a route to sustain health and
youthfulness along with improving the financial health of the State from the
weakness created by the ban on liquor.
Whatever may be the case, my question is why Kerala
Government has to go to a foreign country for an ambassador for promoting an
Indian system of medicine. We have good ambassadors in India, like the one magnificent road show we have witnessed at Rajpath, New Delhi for promoting
Yoga a few days ago.
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